set’s most recent Quotables

Perhaps just 30 minutes. Of pure, uninterrupted focus. On the idea you want to make become reality.

And so we find ourselves observing the strange situation in which MTV is trying to be the next Myspace while Myspace is trying to be like MTV.

Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, ...

We have a nice pot of gold that we found at the end of a rainbow!

The truth is, I was born with a great deal of awesomeness. As I aged, the awesomeness grew with me. When I die, all the greatness from the world will be gone. Appreciate it while you can :)

Designers can become great entrepreneurs because of their deep understanding of people, their expertise at figuring out what people want and their potential to become visionary communicators.

It's not about the idea, it's about the execution, and more importantly, your vision for what the idea can and will become.

You can't understand why a job posting would list HTML, CSS, JavaScript, Photoshop, Illustrator and Dreamweaver as requirements when that's already obvious. We are joking about Dreamweaver.

I think there’s a line between amateurs with passion and amateurs with pride. The prideful ones are the annoying ones.

I need a man. but, thanks heaven, I don’t have any time for that cause I’m not good in relationships (that attitude you gets when you’re on your own all the time).

What other people think of you is none of your business.

To enjoy the rainbow, first enjoy the rain.