"Customer Engagement enables organizations to more effectively respond to the fundamental changes in customer behaviour brought about by the Internet."
Submitted by MarkAirDigital 9 months ago
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"Engagement is the level of involvement, interaction, intimacy and influence that an individual has with a brand over time."
We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers. Top-down messaging is losing traction, while bottom-up buzz is gaining power.