MarkAirDigital’s most recent Quotables

"Customer Engagement enables organizations to more effectively respond to the fundamental changes in customer behaviour brought about by the Internet."

"Engagement is the level of involvement, interaction, intimacy and influence that an individual has with a brand over time."

"At the same time, as social beings, we are moved in the relations with our fellow beings by such feelings as sympathy, pride, hate, need for power, pity, and so on."

We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers. Top-down messaging is losing traction, while bottom-up buzz is gaining power.