armandoalves’s most recent Quotables

That's the pretending layer. The layer you add when you've solved the important problems, made the thing work properly and seamlessly. It's the extra bit. The things I love the most have a pretending layer, so they're not just for the practical me, they're for the imaginary me.

Business people add value when they make things happen, not when they seek to hire cheap.

“Push” has always worked everywhere else, therefore it will work in the social space as well. The problem, however, is that digital social channels are not solely marketing channels. In fact, they are mostly not marketing channels. They are social channels. As such, they favor dialog rather than monologue.

Community is about connecting people who need a break with people who might be able to give them one. It's all about people helping one another. The idea is not new.

My advice for the decade ahead is to consider basic human needs that go back millennia. It was by serving those needs that current technologies such as the cellphone and social networks have been able to succeed.

It hasn’t been some kind of fairy tale for me. All of my success has been born of failure. Your childhood dreams are always tales of glory; reality is a lot messier and more dramatic

The best storytelling devices are, and have always been, rooted in human behaviours and desires