Technology Quotes

Yes, you want an alert from a friend when it's really a friend and really an alert. But what happens when it's an ad that pretends to be an alert? Or what if it's not an ad, but not really a totally personal tweet either?

The reason social media is so difficult for most organizations: It's a process, not an event.

I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse?

Neither privacy nor publicity is dead, but technology will continue to make a mess of both.

Social media can be an enabler and an accelerator of existing core capabilities, values, attributes and plans. It can even be a catalyst for change. But it can’t magically create what doesn’t exist.

The value of being connected and transparent is so high that the roadbumps of privacy issues are much lower in actual experience than people’s fears.

What used to be cigarette breaks could turn into ’social media breaks’ as long as there is a clear signal and IT isn’t looking.

There’s no need to re-create everything from scratch … Look at some of the early adopters, see what they’ve done and see if it makes sense for your organization. And then think about what you need to do to customize it.

You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Privacy is dead, and social media holds the smoking gun.

The minute news hits the wires, it becomes a conversation. It’s just a question of how high [the] volume [of] that conversation will become.

If there’s a firestorm erupting via blogs, your customers will expect you to respond via those same blogs, not via a carefully-worded press release 4 days later.

At Twitter, mobile is in our DNA … For us, it’s all about mobile, and it always has been.

Social media is just a buzzword until you come up with a plan.

Think like a publisher, not a marketer.

You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.

Social Media is about sociology and psychology more than technology

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?

You can't write poetry on a computer!