Product Quotes

If I had more time I would've written a shorter letter.

Stupidity is not an unfulfilled wisdom. Stupidity is an unique product on its own.

I never had to ask customers what they wanted. If it’s something truly revolutionary, they won’t be able to help you.

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there.

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

If you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional. Apple's success has been founded on consumer products that address this side of us: their products make users smile as they reach forward to manipulate, touch, fondle, slide, tweak, pinch, prod and stroke.

Thinking of the customer experience, rather than just the user experience, leads to a more complete product.

As long as you keep doing the right thing and have the best product, you can beat the bigger company.

Document everything. People are voracious for the products of productive people.

Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Run as fast as you can until you hit a wall, get over it, and then start running again.