Marketing Quotes

Your corporate convenience is not the prism through which you should be gazing upon social business

Business rules are different now. Don't believe me? How are the banks in the United States doing? How are the three big car makers? How are small businesses doing? You want to keep marketing the way companies have been for the last fifty years? Not a good idea, I'm afraid.

The core value was always the act of making things, and the transformation of an idea that you hold in your mind that becomes real or material. That to me still is the glory of any creative activity.

“Push” has always worked everywhere else, therefore it will work in the social space as well. The problem, however, is that digital social channels are not solely marketing channels. In fact, they are mostly not marketing channels. They are social channels. As such, they favor dialog rather than monologue.

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

If she had that much passion to tell a stranger, how much passion did she have telling people she actually knows?

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

Essentially it's down to you to know where your audience is, and to create your audience to start with.

Marketing is something everyone in your company is doing 24/7/365.

If I'd listened to customers, I'd have given them a faster horse.

Someday it would be great if instead of being e-mail, it would just be called mail. Instead of being e-commerce it will just be called commerce, just because it is so ubiquitous that it is just taken for granted, much as we take for granted electricity or water or other kinds of utilities.

If you use the words but don’t know why they’re impor­tant, you become a mar­ket­ing tar­get.

When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the stage of science.

What gets measured gets done.

These guys are marketing GODS.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Spread the word in a way that was natural and not spammy.

Do what you do best and link to the rest.

A marketing person should always ask one key question when beginning to develop a social media strategy: how much chaos can this organization handle?