Mac Quotes

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

Take ebooks. Apple's own iBook reader app may be nauseatingly pretty, but it's not a patch on Amazon's Kindle, which, far from being just a standalone machine, is a surprisingly nifty cross-platform "cloud" system that lets you read books on a variety of devices, including the iPhone and iPad. It even remembers what page you were on, regardless of whichever machine you were reading it on last.

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

How is it bad for my heart if I'm in love with it?

We made the buttons on the screen look so good you'll want to lick them.

If I were running Apple, I would milk the Macintosh for all it's worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.

Unfortunately, people are not rebelling against Microsoft. They don’t know any better.

The Macintosh may only have 10% of the market, but it is clearly the top 10%.