Interactive Quotes

When we test people with monetary incentive to cheat, 63% of people switch at some point (i.e. start cheating).

When we're given the opportunity to cheat, we weigh the opportunity cost.

This is what happens with mortgage backed securities - when multi-steps are removed from money, people will cheat more.

How do we normally test cheating? Time limited test, shred your paper afterwards & self report your scores. But shredder is rigged - doesn't actually shred whole paper. We found lots of people cheat just a little bit.

Lots of people cheat just a little bit - this idea of the Fudge Factor - we cheat a little bit but still feel honest.

Every time we have an opportunity to cheat we do a cost benefit analysis.

We've been trying to promote this idea that people have a 'fudge' factor.

We were interested in the different ways people cheat, and how do different ways of cheating interact with each other.

How can we both cheat and feel like good and honorable people?

There's a different relationship between cheating and dishonesty.

How we talk about the way we work becomes the way we work.

The reason we're at South by Southwest, and the reason everyone else is here, is that it's the most concentrated influx of exciting, fun, early adopter, tech people who are willing to try out anything at least once.

Tweets, status updates, ‘Likes’, friend recommendations, check-ins are coming (to television). TV Guide just launched (an app) that lets you know when your friends are watching the same program. It’s a great way to start the discover process.

Netflix has great metadata, like movies for kids aged 11-12. I love how specific they get.

The next 12 months for TV interfaces: way more personalization. Although the barriers are who shares who’s data with who. We’ll see it at the app and platform level. Across multiple devices. But (the questions remains) can TV be made more relative to the household based on all of the data?

We want to build things that inspire people to go out and see the world.

We want to build things that inspire people to go out and see the world.

Can we group all of your photos from places in the world and put them in a shoe box where you can share them on Facebook or on Twitter? That’s what we’re getting excited about trying to do.

Fewer than 30 percent of Americans have passports. Anything we can do to help people see the world through a new perspective is great.

I think that as we build companies, we need to be thinking about the long-term changing we’re going to make and asking ‘Are we making people’s lives better?