Branding Quotes

If you’re going to do this kind of life pursuit, you should solve something other than stylistic issues.

You can't build a reputation on what you are going to do.

It’s not about consistency, it’s about creating stories that make sense.

I want to start a conversation with you about the next chapter of one-for-one. What’s inside this box is not as important as what it represents. It represents that we are no longer a shoe company, we are a one-for-one company.... [Its unveiling] will be our first step in meeting the rest of those needs around the world.

Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of “Tomorrow’s Shoes,” but I could only fit “TOMS” on the label. I had no idea everybody would want to meet him. There is no Tom; it’s an idea for a better tomorrow.

The story is what’s going to get people excited... How do I tell your story?

Giving does not just feel good, but it’s really, really good for business, and it’s good for your personal brand.

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

If she had that much passion to tell a stranger, how much passion did she have telling people she actually knows?

Services offer brands great opportunities to build valuable relationships.

A brand is a collective perception in the minds of consumers.

What is a brand? A brand is a mark seared into the surface of something.

You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty.

The hardest thing for marketers is to turn over the brand experience to the community and let them define it.

If you’re a brand marketer looking at this as a creative way of just getting that one-time transaction done, you’re not recognizing the power of social media and how consumers are playing in the marketing space.

The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.

The minute news hits the wires, it becomes a conversation. It’s just a question of how high [the] volume [of] that conversation will become.

Social media offers new opportunities to activate Brand Enthusiasm.