Steve Jobs Quotes

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.

We used to dream about this stuff. Now we get to build it. It's pretty great.

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

We have always been shameless about stealing great ideas.

I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.

I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.

When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life

Life is fragile.

It isn’t the consumers’ job to know what they want.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

We believe that people with passion can change the world for the better. And that those people that are crazy enough to think they can change the world, are the ones that actually do.

Design is not just what it looks like and feels like. Design is how it works

Innovation distinguishes between a leader and a follower.